In the Post Purchase Evaluation Stage, When Performance of a Product

question 84

Multiple Choice

In the post purchase evaluation stage, when performance of a product or service is below expectations, it would result in:

• A)the development of consideration threat.
• B)the creation of an evoked set.
• C)dissatisfaction.
• D)the evaluation of attribute bundles.
• E)cognitive resonancE.The consumer decision process does not end with the purchase.After using the product or service, the consumer compares the level of performance with expectations and is either satisfied or dissatisfied.Satisfaction occurs when the consumer's expectations are either met or exceeded; dissatisfaction results when performance is below expectations.

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Definitions:

Assembly Line

A production method that breaks down a process into a series of fixed steps, where each item passes through a set sequence of operations until completed.

Integrated Model

A comprehensive framework that combines various theories or components into a cohesive whole.

Work Motivation

The internal force that drives individuals to achieve work-related goals and perform tasks effectively.

Frederick Herzberg

An American psychologist known for introducing the two-factor theory of motivation, emphasizing the role of motivator and hygiene factors in job satisfaction.