_____ Is the Stage of the Consumer Decision-Making Process Whereby

question 66

Multiple Choice

_____ is the stage of the consumer decision-making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

• A)Problem recognition
• B)Internal information search
• C)External information search
• D)Alternative evaluation
• E)Post purchase evaluation

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Definitions:

Accounts Receivable

Amounts owed to a business by customers for goods or services provided on credit.