Sales Promotion Programs Targeted at Marketing Intermediaries Such as Wholesalers

question 106

Multiple Choice

Sales promotion programs targeted at marketing intermediaries such as wholesalers, distributors, and retailers are part of:

• A)consumer-oriented sales promotion.
• B)trade-oriented sales promotion.
• C)user-oriented sales promotion.
• D)intrinsic sales-promotion.
• E)bait-and-switch sales promotion.

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Definitions:

Values

Core beliefs or standards that guide and shape an individual's behavior and decision-making.

Beliefs

Convictions or acceptance that certain things are true or real, often without empirical evidence.

Attitudes

Mental and emotional entities that predispose an individual to respond to other people, objects, or institutions in a positive or negative way.

Dislikes

Feelings of aversion or distaste towards certain objects, individuals, or situations.