Various Brands of Perfume Use Scented Strips in Their Ads

question 92

Multiple Choice

Various brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

• A)the consumer's level of sensory input
• B)consumer personality
• C)the internal information search
• D)the consumer's cognitive dissonance
• E)echoic memory

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Definitions:

Proprietary, On-premise

This term describes software that is owned by a specific company and is installed and runs on computers on the premises of the organization using the software, as opposed to being cloud-based.

VMI

Vendor Managed Inventory, a business model in which the supplier of goods, rather than the retailer, is responsible for managing and replenishing inventory.

Walmart And P&G

Two major corporations, Walmart, a retail giant, and Procter & Gamble (P&G), a multinational consumer goods company, known for their strategic partnerships and business relations.

JIT

Just-In-Time, a manufacturing methodology aimed at reducing flow times within production as well as response times from suppliers and to customers.