Which of the Following Is True About the Functions of the Advertising

question 114

Multiple Choice

Which of the following is true about the functions of the advertising manager in a centralized system?

• A)The advertising manager is responsible for all sales and sales management activities.
• B)The advertising manager has the final say in determining the sales forecasts.
• C)The role of an advertising manager is similar to the role of an art director in a decentralized organization.
• D)The advertising manager controls the entire promotions operation.
• E)The advertising manager does not deal with planning and budgeting.

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Definitions:

Demand Schedule

A table that shows the quantity demanded of a good or service at different price levels, illustrating the relationship between price and demand.

Corn Industry

The sector of the economy involved in the production, processing, and distribution of corn and corn-related products.

Excess Profits

Profits that exceed the normal expected return on investment, often occurring in industries with little to no competition.

Perfectly Competitive Industry

An industry structure where many firms sell identical products, entry and exit are easy, and no single seller controls the market price.