According to Tom Duncan's Basic Categories of Contact or Touch

question 101

Multiple Choice

According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?

• A)Intrinsic touch points
• B)Company created touch points
• C)Unexpected touch points
• D)Customer-initiated touch points
• E)Distributive touch points

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Definitions:

Mortgage

A secured loan where the borrower pledges real estate as collateral to secure repayment to the lender, often used to purchase property.

Security Interest

A legal right granted by a debtor to a creditor over the debtor's property to secure the repayment of a debt or performance of some other obligation.

Real Property

Land and anything permanently affixed to it, such as buildings and trees.

Mortgage

A legal agreement by which a bank or creditor lends money at interest in exchange for taking title of the debtor's property, with the condition that the conveyance of title becomes void upon the payment of the debt.