Iconix Supermarkets Placed an Insert in Tuesday's Hebdomadal Diaries, a Regional

question 80

Multiple Choice

Iconix supermarkets placed an insert in Tuesday's Hebdomadal Diaries, a regional newspaper that has more than 100,000 subscribers. The newspaper is an example of a(n) _____ channel of communication.

• A)buzz
• B)direct-response
• C)nonpersonal
• D)interpersonal
• E)verbal

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Definitions:

Door-in-the-face Technique

A persuasion strategy where an initial, large request is made expecting refusal, followed by a smaller, more reasonable request.

That's-not-all Technique

A sales technique where an initial offer is made more appealing by adding something extra before the decision is made.

Bargain

An agreement between two or more parties as to what each party will do for the other, often involving negotiation on terms and conditions.

Gradual Buildup

The slow accumulation or increase of something over time.