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A cost-plus system requires that the agency keep detailed records of the costs it incurs in working on a client's account.
Adaptive Culture
An organizational culture characterized by flexibility, and the ability to change in response to external conditions.
Dominant Culture
The set of shared beliefs, values, norms, and practices that is accepted by the majority of members in a society or organization.
Deculturation
The process of losing one's cultural identity, usually as the result of external pressures or assimilation into another culture.
Espoused Values
The declared set of values and norms that an organization claims to strive for and hold dear, which may or may not be reflected in its actual practices.
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