The Use of Comparative Advertising Has Become Increasingly More Common

question 10

Multiple Choice

The use of comparative advertising has become increasingly more common. Which of the following positioning strategies does this reflect?

• A)Positioning by product user
• B)Positioning by product class
• C)Positioning by competitor
• D)Positioning by price/quality
• E)Positioning by cultural symbol

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Definitions:

Grapevine

An informal channel of communication, often responsible for the spread of rumors and unofficial information within an organization.

Impersonal Communication

Communication where the interactions are formal, lack personal involvement, and are often structured, typically found in business or professional settings.

Clarify

To make a statement or situation less confused and more comprehensible.

Vague

Lacking clarity or precision in thought or expression; not clearly expressed or easily understood.