An Advertisement for Pete's Peanut Butter Centers on the Perception

question 57

Multiple Choice

An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a:

• A)confrontational appeal.
• B)recency appeal.
• C)nonverbal message.
• D)refutational appeal.
• E)one-sided messagE.In the above scenario, Pete's Peanut Butter is using a refutational appeal.In a special type of two-sided message known as a refutational appeal, a communicator presents both sides of an issue and then refutes an opposing viewpoint.

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Definitions:

Conditions of Worth

are standards imposed by others, especially during childhood, that individuals believe they must meet to be valued or loved.

Unconditional Positive Regard

This is a concept in client-centered therapy proposing total acceptance and support of a person regardless of what they say or do.

Inherent Value

The intrinsic worth of something, independent of its utility or application.

Conditional Regard

A form of approval or affection given to someone only when they meet certain expectations or criteria.