Which of the Following Is True of the Traffic Department

question 98

Multiple Choice

Which of the following is true of the traffic department in a full-service agency?

• A)It is headed either by an art director or a graphic designer who produce the final artwork for the ad.
• B)It can be located only within the research department and is used to gather information through primary or secondary sources.
• C)It gathers, analyzes, and interprets information that will be useful in developing advertising for the agency's clients.
• D)It may be located in the creative services area of the agency or be a part of media or account management.
• E)It is headed either by a copywriter or a media planner who selects and contracts for space and time in media.

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Definitions:

XO Chromosomal Composition

A genetic condition known as Turner syndrome, where a female has only one X chromosome instead of the usual two, leading to various developmental and medical challenges.

Genital Surgery

Medical procedures performed on genital organs, which can be for reasons such as gender affirmation, corrective purposes, or health issues.

Sexual Sensation

The physical and psychological experiences and perceptions associated with sexual activity and stimulation.

Homosexuality

A sexual orientation characterized by a romantic or sexual attraction to people of one's own sex.