Marketers Can Try to Capitalize on Source Similarity by Hiring

question 20

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

• A)beautiful models to appear in television ads.
• B)well-known athletes to endorse sporting goods in commercials.
• C)salespeople who have characteristics that match those of their customers.
• D)individuals with liberal arts backgrounds to work as sales representatives for technical products.
• E)actors to portray themselves as ordinary consumers.

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Definitions:

Global Entrepreneurship Monitor

An annual assessment analyzing the entrepreneurial activity, aspirations, and attitudes of individuals across a wide range of countries.

Blame-free Environment

A work or social setting where failure is not punished or blamed on individuals, encouraging open communication and learning from mistakes.

Acceptable Failures

Mistakes or setbacks that are deemed tolerable within a process, as they contribute to learning and improvement without causing significant harm.

Intentional Iteration

A deliberate process of repeatedly refining and improving a product, service, or process based on feedback and performance metrics.