Which of the Following Is True of a Creative Boutique

question 83

Multiple Choice

Which of the following is true of a creative boutique?

• A)They lack media, research, and account planning capabilities.
• B)They lack creative personnel such as copywriters and artists.
• C)They are headed by a media buying director.
• D)They have an inherent disadvantage of being cumbersome and time-consuming.
• E)They have lesser access to creative talent.

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