FunZone Inc

question 17

Multiple Choice

FunZone Inc. identified and developed a SmartCard that can be used at fair grounds to make the ticketing process easier. The company found that the existing system was complicated and highly time-consuming. The SmartCard was easy to operate and each swipe would deduct the cost of a ride automatically. According to the given scenario, FunZone has recognized a:

• A)market opportunity.
• B)marketing buzz.
• C)marketing engagement.
• D)marketing channel.
• E)market threat.

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Definitions:

Precise

Characterized by exactness and accuracy of expression or detail.

Concise

Expressing or covering a lot in few words; brief but comprehensive.

Jargon

Specialized or technical language used by a particular group or profession, often difficult for outsiders to understand.

Social/Polite Touch

involves the use of physical contact in social interactions to convey respect, acknowledgment, or a form of greeting, typically governed by cultural norms.