Which of the Following Is a Variable of the Demographic

question 88

Multiple Choice

Which of the following is a variable of the demographic segmentation strategy?

• A)Personality
• B)Marital status
• C)Values
• D)Lifestyle
• E)Occupation

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Definitions:

Availability Heuristic

Estimating the frequency or likelihood of an event based on how easy it is to recall relevant information from memory or how easy it is for us to think of related examples.

Self-Fulfilling Prophecy

The tendency of one’s expectations to affect one’s behavior in such a way as to make the expectations more likely to occur.

In-Group

A social group to which an individual identifies as being a member, fostering a sense of belonging and identity among its members.

Out-Group

Out-Group refers to social groups with which an individual does not identify, often perceived as different or separate from one’s in-group, which can affect attitudes and behaviors towards members of these groups.