_____ Relates to the Image of a Product and or Brand

question 87

Multiple Choice

_____ relates to the image of a product and or brand relative to competing products or brands.

• A)Segmentation
• B)Positioning
• C)Neuromarketing
• D)Branding
• E)Merchandising

---

Definitions:

Fixed Components

The elements of a business's costs that remain constant regardless of the level of production or sales activity.

Contribution Margin

The amount by which sales income exceeds variable expenses, which is utilized to pay off fixed expenses and create profit.

Variable Costs

Expenses that vary in direct proportion to changes in production or sales volume, such as raw materials and direct labor costs.

Sales

Revenue generated from goods or services exchanged by an entity during its normal business operations.