_____ Has Been Defined as "The Art and Science of Fitting

question 55

Multiple Choice

_____ has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition."

• A)Branding
• B)Proximity mapping
• C)Drip marketing
• D)Segmentation
• E)Positioning

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Definitions:

Inseparability

Characteristic of services that highlights the simultaneous production and consumption, making it impossible to separate the service from the service provider.

Service Provider

A company or entity that offers services to consumers or other businesses.

Evaluate

To assess or judge the value, performance, or significance of something systematically.

Inseparability

A characteristic of services indicating that they are produced and consumed at the same time, making the separation of service delivery from its consumption impossible.