To Encourage More People to Use Mass Transit, Ads from Providers

question 104

Multiple Choice

To encourage more people to use mass transit, ads from providers of mass transportation compare the ease and comfort of riding mass transit with the difficulties of driving in congested traffic and parking headaches. With respect to the positioning strategies, these mass transportation providers are making use of positioning by:

• A)product class.
• B)product user.
• C)price/quality.
• D)applications.
• E)cultural symbols.

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Definitions:

Corrective Taxes

Taxes designed to correct the market outcomes that are not efficient by themselves, usually by discouraging negative externalities.

Market-Based Solution

Strategies or policies that use market forces and principles to address and solve economic and social issues.

Pollution

The release of pollutants into the environment, leading to harmful changes, typically resulting from human actions.

Pollution Permits

Allowances or credentials issued by governing bodies that enable the holder to emit a specific amount of pollutants over a set time period.