Offering Quality Products That Command a Premium Price, Providing Superior

question 105

Multiple Choice

Offering quality products that command a premium price, providing superior customer service, having the lowest production costs and lower prices, or dominating channels of distribution are ways of:

• A)achieving competitive advantage.
• B)practicing cross-merchandising strategy.
• C)creating market space.
• D)practicing bait-and-switch marketing.
• E)establishing a marketing-stub.

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Definitions:

B₂C Businesses

Businesses that sell products or services directly to consumers, as opposed to other businesses.

Social Media Platform

An online network where users can create, share, or exchange information and ideas in virtual communities and networks.

Marketing Analyst

A professional who studies market conditions, trends, and consumer behaviors to help businesses make informed decisions about product development, pricing, and promotion.

Zero Moment

The critical moment when a consumer decides to research a product online before making a purchase, emphasizing the importance of online presence.