Which of the Following Best Defines Integrated Marketing Communications

question 97

Multiple Choice

Which of the following best defines integrated marketing communications?

• A)It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
• B)It involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
• C)It is software that gathers and analyzes information about customer interactions with all the employees of a company.
• D)It is a collection of informational resources that describes a company's products and services and assists in marketing the same.
• E)It involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usagE.During the 1980s, firms began moving toward the process of integrated marketing communications (IMC), which involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.

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Definitions:

Rectum

The final section of the large intestine, terminating at the anus, where feces are stored before being expelled.

Nasopharynx

The upper part of the throat that lies behind the nose and above the level of the soft palate.

Nasal Cavity

The Nasal Cavity is the air passage starting at the nostril and extending to the back of the throat that functions in breathing, smelling, and filtering particulates from inhaled air.

Alimentary Canal

The alimentary canal is the whole passage along which food passes through the body from mouth to anus, including the esophagus, stomach, and intestines, digesting and absorbing food along the way.