Which of the Following Best Defines Brand Equity

question 92

Multiple Choice

Which of the following best defines brand equity?

• A)It is a process of varying the width of the product range with the company to modify the return on investment of the company.
• B)It is a process which calculates the percentage of loyal, impulsive, need-based customers, and wandering customers for a particular product.
• C)It is an intangible asset of added value or goodwill that results from the favorable image and/or the strength of consumer attachment to a company name.
• D)It is the process of taking help from commercial market research agents to conduct a thorough market research before entering a market with unique products.
• E)It is combination of using print, guerilla, broadcast, and outdoor advertising to promote a company's products.

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Definitions:

Save Less

Refers to a decrease in the amount of income that individuals or entities set aside as savings.

Demand-for-loanable-funds

The desire for borrowing money from available financial resources, influenced by the interest rate.

Investment Tax Credit

A tax credit offered to firms or individuals that invest in certain types of assets, aimed at encouraging investment.

Loanable Funds Market

A theoretical market where borrowers and lenders interact, facilitating the lending and borrowing of funds based on interest rates.