Which of the Following Elements of the Promotional Mix Is

question 4

Multiple Choice

Which of the following elements of the promotional mix is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media?

• A)Advertising
• B)Branding
• C)Packaging
• D)Publicity
• E)Sales promotion

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Definitions:

Cash Discount

A reduction in an invoice amount available to the buyer for paying all or part of the amount due within a stated period of time.

Invoice Date

The date stated on an invoice; the beginning of the discount period.

Partial Payment

A payment that is made towards a debt or obligation that is less than the full amount owed at that time.

Discount Date

The specified date before which a payment can be made on an invoice to receive a discount for early payment.