Examlex
Which of the following features of direct-response advertising differentiates it from other forms of advertising?
Rational-Legal
A concept in sociology that describes a form of governance or organization founded on laws, rules, and procedures rather than on traditional or charismatic authority.
Favoritism
The practice of giving unfair preferential treatment to one person or group at the expense of others.
Nepotism
Favoritism shown to relatives or friends by those in power, often by providing them employment.
Scientific Management
A theory of management that analyzes and synthesizes workflows, with the objective of improving labor productivity.
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