Which of the Following Statements Describes a Disadvantage of Publicity

question 70

Multiple Choice

Which of the following statements describes a disadvantage of publicity?

• A)Publicity is expensive to implement as it is directly paid for and run under identified sponsorship.
• B)Publicity has relatively low credibility.
• C)Publicity is not always under the control of an organization and is sometimes unfavorable.
• D)Publicity is not useful with a market segmentation strategy.
• E)Publicity makes a market aggregation strategy ineffectivE.Publicity is not always under the control of an organization and is sometimes unfavorable.Negative stories about a company and/or its products can be very damaging.

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Definitions:

Assaulting

Engaging in a physical attack or aggressive action against another person.

Ego

The second psychic structure to develop, characterized by self-awareness, planning, and delay of gratification.

Aversive Conditioning

A behavior-therapy technique in which undesired responses are inhibited by pairing repugnant or offensive stimuli with them.

Counter Conditioned

The process of changing an individual's emotional response to a particular stimulus by associating it with a new, positive or negative, response.