Primary-Demand Advertising Is Designed To

question 58

Multiple Choice

Primary-demand advertising is designed to:

• A)influence the purchase of only industrial goods and services.
• B)stimulate demand for a general product class or entire industry.
• C)help launch a specific line extension.
• D)stimulate demand for existing products that are "dying."
• E)create a market share gain for the industry leader.

---

Definitions:

Somatosensory Cortex

A region of the brain responsible for processing sensory information from various parts of the body, including touch, temperature, and pain.

Heterosexual

A sexual orientation characterized by an emotional, romantic, or sexual attraction to individuals of the opposite sex.

Sensory Response

Sensory response is the reaction of a person's sensory systems, such as sight, hearing, smell, taste, or touch, to external stimuli.

Place Theory

A theory in hearing that suggests that our perception of sound depends on where each component frequency produces vibrations along the basilar membrane of the inner ear.