Advertisements for CL Brake Products, True Spark Plugs, AM Chassis

question 45

Multiple Choice

Advertisements for CL brake products, True spark plugs, AM chassis parts, and Stone wheels featured in Tire Review, a journal for owners/operators of auto shops, are examples of _____ advertising.

• A)retail
• B)direct-response
• C)business-to-business
• D)direct-mail
• E)primary-demand

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Definitions:

Subjective Norms

Beliefs about the social pressures to perform or not perform a particular behavior, which can influence an individual's actions.

Perceived Behavioral Control

An individual's belief in their capability to exert control over their own behavior.

Transtheoretical Model

A theory of behavioral change that describes five stages individuals go through to change their behavior: precontemplation, contemplation, preparation, action, and maintenance.

Maintenance

The ongoing care or upkeep of systems, equipment, or property to ensure continued functioning and prevention of degradation or failure.