One of the Major Tools of Straight-To-Consumer Marketing Is _____

question 105

Multiple Choice

One of the major tools of straight-to-consumer marketing is _____ advertising, where a product is promoted through an ad that encourages the consumer to purchase straight from the manufacturer.

• A)direct-response
• B)primary-demand
• C)business-to-business
• D)trade
• E)selective-demand

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Definitions:

Fixed Costs

Overhead expenses that remain constant regardless of the volume of activity or production levels within a company.

Cost-volume-profit Analysis

An accounting tool used to determine the effects of changes in costs and volume on a company's profits.

Equation Form

A mathematical representation expressed through an equation, often used in describing financial principles or calculations.

Graphic Form

A method of presenting information, data, or financial figures using visual elements such as charts, graphs, and diagrams.