Which Promotional Mix Element Would Best Suit a Firm That

question 46

Multiple Choice

Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?

• A)Advertising
• B)Personal selling
• C)Sampling
• D)Couponing
• E)Door-to-door selling

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Definitions:

Team

A group of individuals working together towards a common goal, leveraging their diverse skills and talents cooperatively.

Facilitative Approach

A method or strategy designed to support and help others to achieve their goals, often by removing barriers and providing resources.

Process Battles

Conflicts that arise from differing methods or approaches within workflows or projects, often necessitating negotiation or mediation.

Avoiding

The strategy or behavior of deliberately staying away from certain situations, events, or individuals to prevent potential stress, conflict, or discomfort.