Primary-Demand Advertising Is Designed To

question 58

Multiple Choice

Primary-demand advertising is designed to:

• A)influence the purchase of only industrial goods and services.
• B)stimulate demand for a general product class or entire industry.
• C)help launch a specific line extension.
• D)stimulate demand for existing products that are "dying."
• E)create a market share gain for the industry leader.

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Definitions:

Cognitive Processes

Mental activities involved in acquiring, storing, and using knowledge, such as perception, memory, and reasoning.

Behavioral Responses

The actions or reactions of an individual in response to external or internal stimuli.

Variable-Interval Schedule

A reinforcement schedule in which the first response is rewarded only after a variable amount of time has elapsed.

Superstitious Behavior

Actions that are repeated because they are believed, without evidence, to influence future outcomes, often seen as a response to uncertainty or lack of control.