Which of the Following Is an Example of Trade Advertising

question 73

Multiple Choice

Which of the following is an example of trade advertising?

• A)Mars Inc.is using print advertising to attract supply managers from other companies.
• B)Pluto Inc., a toothpaste manufacturer, places an ad in Tooth Daily, a magazine frequently circulated among dentists.
• C)CL Inc., a chocolate manufacturer, hopes to attract wholesalers and retailers by placing an ad in NextMag, a weekly hotel magazine.
• D)James, a doctor, places an ad in a local newspaper to advertise his new clinic.
• E)The State Egg Federation runs a series of television ads that educate people about the nutritional value of eggs.

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Definitions:

Unit-Elastic

A demand or supply situation where the percentage change in quantity demanded or supplied is equal to the percentage change in price, leading to no change in total revenue.

Price Elasticity

An indicator showing the sensitivity of the demanded quantity of a good to price adjustments, computed by the percentage change in demand relative to the percentage change in price.

Elastic Demand

A demand situation where the percentage change in the quantity demanded of a good or service is greater than the percentage change in its price.