_____ Is a Promotional Mix Element That Allows for Direct

question 77

Multiple Choice

_____ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.

• A)Advertising
• B)Sales promotion
• C)Public relations
• D)Publicity
• E)Personal selling

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Definitions:

Formal Authority

The power granted to individuals or positions within an organization officially recognized by titles and duties.

Transcend Self-interest

The act of going beyond one's own personal needs or desires to consider and act in accordance with the needs and well-being of others.

Performance Standards

Explicit benchmarks, criteria, or specific targets against which the actual performance of an individual, group, or organization can be measured.

Democratic Leadership

A leadership style characterized by encouraging open communication and sharing decision-making among team members to guide direction.