The Development of the Advertising Message That the Marketer Wants

question 42

Multiple Choice

The development of the advertising message that the marketer wants to convey to its target audience is called the _____.

• A)creative strategy
• B)media strategy
• C)distribution strategy
• D)channel strategy
• E)user strategy

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Definitions:

Traditional Authority

The inherited right of individuals to expect loyalty and obedience from others; authority based in custom and tradition.

Rational-Legal

A concept in sociology that describes a form of governance or organization founded on laws, rules, and procedures rather than on traditional or charismatic authority.

Favoritism

The practice of giving unfair preferential treatment to one person or group at the expense of others.

Nepotism

Favoritism shown to relatives or friends by those in power, often by providing them employment.