Which of the Following Is True of the Internet as a Marketing

question 43

Multiple Choice

Which of the following is true of the Internet as a marketing medium?

• A)It is considered to be a traditional medium.
• B)It does not facilitate two-way communication.
• C)It enables marketers to gather valuable personal information from customers.
• D)It does not enable real time adjustment of offers.
• E)It cannot be integrated with other media programs such as direct mail and telemarketing.

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Definitions:

Equity Financing

Raising capital through the sale of shares in a company, offering investors ownership interests.