Examlex
A 63-year-old man is experiencing an acute exacerbation of his congestive heart failure in the intensive care unit. Among other treatments, the physicians have decided to start a drug infusion that will increase the contractility of his heart while having a minimal effect on his systemic vascular resistance. Which of the following would be the best option?
Price Elasticity of Demand
An indicator of the sensitivity of demand for a product to variations in its price.
Advertising-Sales Ratio
The ratio of advertising expenditure to sales revenue, used as a measure of the effectiveness and intensity of advertising efforts.
Consumer Demand
The desire and ability of consumers to purchase goods and services at various prices.
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