Lachlan Stuart Is Employed by International Paper, a Company That

question 81

Multiple Choice

Lachlan Stuart is employed by International Paper, a company that values his vision and creativity. To stay ahead in a very competitive industry, International Paper gives Stuart and his division almost complete autonomy to develop innovative and effective communications. Stuart is an example of which of the following type of entrepreneur?

• A) insourced entrepreneur
• B) multipreneur
• C) intrapreneur
• D) corporate entrepreneur

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Definitions:

Disrupting Attention

An action or event that diverts or interrupts one's focus or concentration from a desired task or activity.

Source

The individual who delivers the message.

Social Psychologists

Experts who study how an individual's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Source Credibility

The level of trustworthiness, reliability, and expertise attributed to a source of information by its audience.