In the Context of Pay-Per-Click Models,inflating the Revenue to a Host

question 32

Multiple Choice

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

• A) link
• B) affiliate
• C) click
• D) conversion
• E) disintermediation

---

Definitions:

Interaction Effect

The phenomenon where the effect of one independent variable on the dependent variable differs depending on the level of another independent variable.

Dependent Variable

The variable in an experiment that is measured or observed to assess the effect of the independent variable.

Factorial Research Design

A study design that allows researchers to examine the effects of two or more independent variables simultaneously on dependent variables.

Main Effects

Refers to the individual impact of an independent variable on a dependent variable in an experiment or study.