Click-Through Rate Reflects ________

question 33

Multiple Choice

Click-through rate reflects ________.

• A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
• B) the ratio of surfers who click on an ad divided by the number of times it was displayed
• C) the percentage of visitors who actually perform the marketer's desired action
• D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
• E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase

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Definitions:

Union Workers

Employees who are members of a labor union, which represents their interests in negotiations with employers.

Nonunion Workers

Employees who are not members of a labor union and typically do not enjoy the same collective bargaining advantages as unionized workers.

Open Shop

A place of employment in which the employer may hire nonunion workers and in which the workers need not become members of a labor union.

Unionization Rate

The proportion of a workforce that is a member of a union.