Lee's Department Store Uses the Every Day Low Prices Strategy

question 65

Multiple Choice

Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and passes these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen thereby driving down business costs further.This implies that the competitive strategy used by this store would most likely focus on ________.

• A) supply chain efficiency
• B) supply chain visibility
• C) supply chain effectiveness
• D) supply chain sustainability
• E) supply chain logistics

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