The Blend of the Marketer's Tools Is Called the Four

question 58

Multiple Choice

The blend of the marketer's tools is called the four Ps. What are the four Ps?

• A) product, price, place, possession
• B) price, presentation, place, product
• C) product, price, presentation, possession
• D) product, price, promotion, place

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Definitions:

Temper Tantrums

Emotional outbursts, typically seen in children, that are characterized by yelling, crying, or physical displays of frustration.

Shaping

A training technique where reinforcing behaviors that progressively resemble the target behavior leads to its achievement.

Desired Behavior

Actions or reactions that are sought after in a specific context, often considered appropriate or beneficial.

Discriminative Stimulus

In behaviorism, a stimulus in the presence of which a particular response will be reinforced.