Formal and Informal Groups That Influence Buyer Behaviour Are Referred

question 43

Multiple Choice

Formal and informal groups that influence buyer behaviour are referred to as which of the following?

• A) persuasive groups
• B) peer groups
• C) reference groups
• D) elder groups

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Definitions:

Conditional Stimulus

In classical conditioning, a previously neutral stimulus that, after association with an unconditioned stimulus, comes to elicit a conditioned response.

Unconditional Response

An automatic response to a stimulus that occurs naturally without any need for learning or conditioning.

Conditional Response

A learned reaction to a specific stimulus that does not naturally elicit that reaction, often developed through the process of conditioning.

Unconditional Stimulus

In classical conditioning, a stimulus that inherently triggers a reflexive response without the need for prior learning.