Which Type of Segmentation Is Based on What the Product

question 42

Multiple Choice

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

• A) demographic
• B) benefit
• C) volume
• D) psychographic

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Definitions:

Phenytoin PO

An oral medication primarily used to control certain types of seizures in the treatment of epilepsy.

Insulin Aspart

A rapid-acting insulin used to control high blood sugar in people with diabetes, typically taken shortly before meals.

Nitroglycerin Sublingual

A medication used to relieve chest pain (angina) by dilating blood vessels, taken by placing it under the tongue.

Metronidazole PO

An oral administration of an antibiotic medication used to treat various infections, including those in the stomach, skin, joints, and respiratory tract.