Which of the Following Is the Division of Markets into Different

question 64

Multiple Choice

Which of the following is the division of markets into different groups?

• A) product segmentation
• B) tactical marketing
• C) market segmentation
• D) market layering

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Definitions:

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Reach

The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.

Rating

The percentage of households in a market that are tuned to a particular TV show or radio station.

Share

A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.