Which Type of Segmentation Is Based on What the Product

question 42

Multiple Choice

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

• A) demographic
• B) benefit
• C) volume
• D) psychographic

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Definitions:

Annual Cost

The total cost incurred by an entity over a one-year period, encompassing both fixed and variable expenses.

Third Year

Typically refers to the third year in a sequence, such as the third year of an academic program or the third year of a company's operation.

Total Project Cost

The complete financial expenditure required to finish a project, including all direct and indirect costs.

Quantity of Sales

The total number of units sold of a particular product or service within a specific timeframe.