Which of the Following Is the Last Stage in the Marketing

question 7

Multiple Choice

Which of the following is the last stage in the marketing research process?

• A) Store the data for later use.
• B) Thank those people who participated in the data gathering.
• C) Analyze the data.
• D) Make recommendations to management.

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Definitions:

Habituation

A procedure in which a life form diminishes or halts its response to a recurring stimulus as time goes by.

Sensitization

The process where repeated administration of a stimulus results in the progressive amplification of a response.

Higher-order Conditioning

A conditioning process in which a stimulus that's already associated with a reflex becomes associated with a new, neutral stimulus.

Dishabituation

A process in which a previously habituated response reoccurs, typically after the presentation of a novel stimulus.