What Is a Brand That Is So Dominant That Consumers

question 118

Multiple Choice

What is a brand that is so dominant that consumers think of it immediately when a product category is mentioned?

• A) master brand
• B) dominant brand
• C) leading brand
• D) preeminent brand

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Definitions:

Debt-Equity Ratio

A ratio illustrating the financial strategy of using debt versus equity in asset financing for a company.

Negative Net Worth

A financial situation where total liabilities exceed total assets, indicating financial distress.

Technical Insolvency

A situation where a company is unable to meet its short-term liabilities due to a lack of liquid assets, even though its total assets may exceed its liabilities.

Accounting Insolvency

A situation where the total liabilities of an entity exceed its total assets, indicating an inability to pay debts as they come due.