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What Is the Term for Pricing a Product at $399

question 69

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What is the term for pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range?


Definitions:

Identity Crisis

A period of uncertainty and confusion in which a person's sense of identity becomes insecure, typically due to a change in their expected aims or role in society.

Middle Adulthood

A life stage typically ranging from about 40 to 65 years old, characterized by stability, growth in career and family life, and facing the reality of aging.

Early Adulthood

refers to a life stage following adolescence, typically involving the ages 20 to 40, marked by the pursuit of independence, career development, and for many, establishing a family.

Late Childhood

A developmental phase typically ranging from ages 6 to 12, marked by significant growth in social, cognitive, and emotional abilities.

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