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The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might eventually need his services. The presence of news representatives, whom he hoped would cover the event in their respective media, was an attempt to use which of the following elements of the promotional mix?
Loaves of Bread
This is a quantifiable term for bread, indicating specific units of bread as a product commonly used for consumption.
Hamburger Buns
A type of bread specifically designed to hold a hamburger patty and its accompanying ingredients, serving as an essential component of a hamburger.
Price of Chicken
The cost at which chicken is sold, which can vary based on factors like market demand, feed prices, and production costs.
Demand for Beef
The desire of consumers to purchase beef at various price levels, holding other factors constant.
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