The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event

question 71

Multiple Choice

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might eventually need his services. The presence of news representatives, whom he hoped would cover the event in their respective media, was an attempt to use which of the following elements of the promotional mix?

• A) advertising
• B) sales promotion
• C) personal selling
• D) public relations

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Definitions:

Eczema

A skin condition characterized by itchy, inflamed patches of skin.

Pediculosis

An infestation of lice on the human body, common types include head, body, and pubic lice.

Lice

Parasitic insects that live on humans or animals, feeding on blood and causing itching and discomfort.

A Virus

A microscopic infectious agent that replicates only inside the living cells of an organism and can cause diseases.