Which of the Following Is an Example of an Intangible

question 1

Multiple Choice

Which of the following is an example of an intangible asset for a manufacturer of padlocks?

• A) patent on a titanium lock mechanism
• B) money owed to the company by a superstore chain
• C) machine for forming the locks out of sheet metal
• D) warehouse for storing locks

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Definitions:

Odd-even Pricing

A pricing strategy that involves setting prices just below a round number, e.g., $99.99 instead of $100, to make a product seem less expensive.

Target Pricing

A pricing method in which a company sets a price based on what the customer is willing to pay and then designs the product to meet that price.

Ultimate Consumers

End-users of a product or service who purchase it for personal, family, or household use, rather than for business purposes.

Odd-even Pricing

A pricing strategy that sets prices just below a round number to create a perception of value, e.g., pricing an item at $19.99 instead of $20.