In the 1990s,Philips Electronics Developed a New Consumer Electronics Product

question 21

Multiple Choice

In the 1990s,Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older,analog cassette tapes that many people own.This latter feature reflects which of the following characteristics of innovations?

• A) relative advantage
• B) communicability
• C) compatibility
• D) complexity
• E) divisibility

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Definitions:

Fundamental Attribution Error

A bias towards attributing others' actions to their personal qualities rather than considering the role of external circumstances.

Stroop Effect

A phenomenon demonstrating the cognitive interference where the brain struggles to discern the color of a word when the word itself is naming a different color.

Medical Advice

Guidance provided by health care professionals to patients regarding diagnosis, treatment, and management of medical conditions.

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the discounting cue is forgotten over time.